In very simple terms, Social Media Marketing is the process of gaining traffic or attention through social media sites like facebook, twitter or Pinterest. It’s a quick way to connect with your customers or potential customers, showing them what you are, who you are and what you are doing and to give them a reason to follow you or hopefully visit your website.
Why is this important to you and your business?? Social media feeds into people’s way of discovering new content such as news stories, people, and trends. Social media allows individuals an easy way to share what they like with other people, giving them input and authority. This gives the business an open door to new customers and allows them to share your story.
Marketing using Social media can also help build links that in turn support Search Engine Optimization efforts. People also like to perform searches at social media sites to find new social media content. Having well optimized Social Media connections may also impact the relevancy of some search results. Search engines love it when your website is talked about outside your domain.
There’s Too Many of Them!!
I know. Every day there seems to be a new social media site that you “just have to be on”. No, not really. A good Social Media Marketing strategy is one where you spend the time and the energy developing the following where your top customers would be if they were on social media. Not everyone lives on Facebook and not everyone is on social media. There is a balance there. Each niche has their own Hot Social Media Site plus you need to be on the established mainstream ones.
Do research to see where your competition hangs out. Do a search on the various sites to see what the discussions are and if they fit your specialty. Ask Your Customers! I recommend that you focus on maybe two or three. Understand the community in each. Spend more time on one to learn its ins and out.
I Don’t Have The Time!
Yes, You Do. You just don’t know it yet. Most of your Social Media marketing can be automated or at least enhanced by simple plugins or online tools. I use HootSuite for most of my Social Media marketing. I can post to multiple accounts, schedule posts and track clicks. Working on a WordPress powered website? You have JetPack that will automatically publish your new posts to different sites and services.